How We Help You Execute A Successful CSR Strategy

Corporate Social Responsibility (CSR) is becoming a major part of the business agenda for many corporates in the country. This is especially fueled by Section 135 of the Companies Act of 2013, which made it mandatory for every company having a net worth of rupees five hundred crores or more, or turnover of rupees one thousand crores or more or a net profit of rupees five crores or more to involve itself in CSR activities. A company’s CSR vision and mission should be added within the very framework of the company to make a substantial change in the socio-economic and environmental challenges that society faces. To achieve this you might need assistance in areas such as environmental impact assessments, social audits, and the measurement of social incomes when it involves third parties. Also various intervention programs for stakeholders need to be partnered with Non–profit & social impact organisations.  Herein, it is smart to hire consultants who are thoroughly familiar with the terms and working under CSR.  One such firm spearheading the CSR revolution is Vardaan Advisors Pvt Ltd. Here are the services provided by Vardaan to companies looking to maximise the impact of their CSR activities. Social Responsibility Advisory Vardaan’s social responsibility advisory board has ample experience in the industry and will help your business execute or improve their social responsibility programs. We help you create a smarter system to formulate the assessment of protocols and tools. We will assist you with risk analysis, training and education, monitoring, and program management. Our experienced team will help you conduct in-depth research that brings to light key insights to make critical decisions dealing with sourcing and positions as the leader in the supply chain. CSR Compliance We offer compliance services in order to understand if your business is aligned with the Companies Act of 2013. Companies that fall under the conditions laid down by this law are required to spend 2% of their profits on CSR and in case they don’t, they will be held accountable for it. We aim to help you with the preparation, implementation, and monitoring the compliance of your program with Section 135. We will assist in implementing a program that is integrated with your value chain, strategic, and is tailored for your business reporting. Baseline Studies A baseline assessment is a necessary process to study the existing state of your projects, the business, culture, people, and the demographic information of the village or town that you have chosen to run your CSR project. This assessment will take place before you can start off your program. We will help in gathering information that can strengthen and sustain your program. By carrying out research by collecting data from Government records, relevant articles from the Associated Chambers of Commerce and Industry. We also help you raise awareness about the program via social media, create a clear research design, validate the collected data, and have frequent interactions with your field teams to provide relevant, first-hand information to them. Assessment of CSR spend Before you can even start a CSR program, the first step is to consolidate your finances. We offer services to assess the correct bracket for your company’s spending for sustainable CSR. We will help you plan your activities in compliance with Section 135 (1) of the Companies Act 2003. Recommending the right program and implementing partner A trustworthy partner who has direct access to your company’s beneficiaries is the key to a successful program. When you assign the servicing of your CSR program, we will also help you find specialised partners to strengthen your program. It is necessary to completely verify the reliability of these partners. We aim to look for partners who have had a positive impact on the society through their programs. Impact Assessment Evaluating how effective your current CSR programs are is one of the most important steps towards creating a CSR campaign that actually works. Once the project has been implemented, we will undertake the assessment of the program while engaging with our external partners. These studies will take place at regular intervals. Through these studies, our team will analyse each project and the impact assessment report will be submitted to the board. We use a diverse range of research tools and methods, depending on the nature of the program and the profile of our clientele. These tools range from interviews to answering questionnaires and will reveal what impact the program has made. Vardaan’s main aim is to help our corporate clients implement effective and sustainable CSR programs that create a significant difference in the society. This way we help you and help ourselves give back more to the world than we could’ve ever imagined.

2% Matters: The Pros And Cons Of Enforcing The CSR Mandate

CSR, or corporate social responsibility, is a concept that refers to the practices undertaken by businesses that involve society-benefiting initiatives. The CSR initiatives of a business can encompass a large variety of tactics; say, giving away some of the company’s proceeds to charity or implementing an appropriate program. Current businesses typically engage in CSR activities that falls under a few broad categories: 1. Environmental Efforts: A primary focus of corporate social responsibility is the environment. This is because businesses, regardless of their size, have a large carbon footprint. Thus, any steps they take to reduce that footprint are considered good for both the company and society as a whole. 2. Philanthropy: Donating to local and national charities is another way businesses practice CSR. Since businesses generally have a lot of resources, they can benefit local community programs and charities. 3. Ethical Labour Practices: Companies can also demonstrate their corporate social responsibility by treating employees ethically and fairly. 4. Volunteering: A company’s sincerity and goodwill in the market is boosted by attending volunteer events. Since they’d be doing good without expe2ing anythingeturn, it’s considered a great CSR initiative.

India’s Laws

Until 2014, businesses around the world had been voluntarily spending a significant amount of money on CSR activities. However, in April of that year, India became the very first country in the world to demand a minimum level of CSR spending for corporations that qualified based on certain parameters. The law mandated such businesses to spend 2% of their net profit on specified activities. Such activities came under the category – hunger, gender equality, poverty, and education etc. Two years later, the arguments about whether or not the law was a good idea is still being discussed.

The Pros

The change in law is alerting the corporate segment of India to its wider social responsibilities. Bimal Arora, chair of the Delhi-based Centre for Responsible Business, argues that “the so-called 2% law has brought CSR from the fringes to the boardroom”. Companies, he says, now have to think seriously about the strategies, timelines, and resources needed to meet their legal obligations. The corporate world, especially in India, has already embraced CSR. Ever since the law was passed, companies have been disclosing environmental and social performance with financial results, which, before the mandate, was practically unheard of. For example, the Sir Ratan Tata Trust recently gave the Azim Premji foundation $2 billion—the largest philanthropic gift in India. Instances such as this are the reason that some believe the law is a solid one. Additionally, reports say that last year, a combined net profit of Rs. 4,37,167 crore was gained by listed Indian companies. 2% of this number will yield slightly less than $2 billion a year as a total CSR-spending amount. With such a huge amount produced every year, many of our environmental and social issues are bound to alleviate. The Law has ensured that there is accountability from the non-profit sector. This will result in non-profits being run on professional lines leading to overall efficiency and impact creation. The 2% law will ensure sustainability for projects, which was a dire need in the impact & development sector.

The Cons

Before the mandate, CSR was already a voluntary part of the various business groups and corporations in India. For example, IBM had worked with the Tribal Development Department of Gujarat as a part of its Corporate Service Corps Programme. They aimed at the upliftment of the tribal people in the Gir forests. The Tata Group, also, performed a range of CSR activities such as providing family planning and health services. Additionally, they organised several relief programmes for natural disasters. Reliance Industries Limited, too, has launched ‘Project Drishti’, a country-wide initiative that helps the visually challenged people of the economically weaker section of society restore their eyesight. Thus, some believe that the compulsion to undertake CSR activities can be mainly questioned on the grounds that it is inherently contradictory. The law, say some, is ineffective on the basis of practical application. The 2% law is viewed as an additional tax on Corporates. Alternatively there are no tax exemptions provided on the CSR spend. In addition, some believe that the law does not lay any provision in regards to enforcement—there are no penalties for non-compliance. Furthermore, the mandate contains many loopholes that have raised concerns. Since the government has failed to show any specific objective or purpose for the law, many Indian businesses and companies see the 2% provision as unnecessary and impractical. These businesses wish such initiatives were still a voluntary step. In conclusion, there are clear pros and cons, and the effectiveness of the law is ultimately decided by both the givers and the doers. References: Image References:

CSR In Education: A Favored Spend

“Education is the most powerful weapon which you can use to change the world.” ― Nelson Mandela Corporate Social Responsibility (CSR) in India has gained different dimensions in recent years. The Companies Act 2013 has mandated all companies with Rs 1,000-crore plus turnover, Rs 5-crore plus net profit or Rs 500-crore plus networth, to allocate 2 percent profit for CSR activities. The education in India has evolved over the years after the Independence and there have been notable advances made across various indicators. However, significant issues regarding the quality of education –such as lack of training, lack of infrastructure, quality of teachers, irrelevant curriculum and lack of accountability, continue to be challenging. These can have serious consequences on the development and growth of the country. Therefore, significant investments and efforts from the government and private sector are required to meet emerging needs and to boost the level of growth in this field. A recent survey states that 81 percent of companies said their corporate social responsibility (CSR) spend was on activities concerning education, 64 percent on community development and 61 percent on environment sustainability.

The burning need for education

Today, education in India has challenges of strained budgets, education infrastructure, teacher training, retention, and relevant curriculumCorporate India has been participating in the education sector through starting private sector for-profit education ventures as well as allocating their CSR spends on non-profit initiatives. This is proving to be win-win for all.

Reaping what we sow

Improving the area of education will not only result in the development of more aware and conscious society but also elevate the status of the country. Businesses that offereducation as an integral part of their CSR, can make a substantial difference to the society they operate in. It also positively influences the reputation and recognition for the business.

Vocational skills

Another challenge that the country is facing and potentially a huge opportunity awaiting out there is the Skills training. There exists lot of scope in promotion of vocational skills training across a variety of vocations that the country would need in the coming years / decades. Education in its totality, must include education of the heart alongside education of the intellect. A lot needs to be done in this direction. Emotional intelligence and social awareness needs to get prominence in the curriculum as we march towards becoming an economic power.

Quality education

The backbone of every society is education. But what weighs the most is the quality of education. In India, out of the 239 million students enrolled for classes I – XII, only a handful receive the quality education with qualified teachers and education aids. UNICEF states that 40-50 percent of the children from 16-18 years are dropping out of schools to go on to becoming child laborers denying themselves access to quality education. The Indian corporate sector has a big opportunity to play an impactful role in changing this by adopting different ways to improve the quality of education.

Strong impact

The CSR system can play a catalytic role in changing the educational spectrum in the country. It is hoped that both the corporate sector and the educational eco-system will be able to secure the resources they need to make way for providing fair, quality and effective education to all our children. References: http://www.thehindubusinessline.com/news/national/education-is-the-most-favoured-area-forcsr-spend/article6600044.ece http://en.unesco.org/news/new-report-finds-fortune-500-companies-commit-fraction-csr-spend-education http://www.csrtimes.com/community-blogs/csr-in-education-in-india/vDziqCSXUj http://thecsrjournal.in/csr-in-india-education/ http://indianexpress.com/article/cities/pune/now-csr-policy-for-school-education-sector-too/ Image References: https://commons.wikimedia.org/wiki/File:Young_students,_Mumbai.jpg https://www.flickr.com/photos/prathambooks/3292434390

The Current Scenario: India’s Growth in CSR

A country of myriad contradictions, India has grown to be one of the booming economies in the system and an increasingly significant player in the upcoming global management. But, on the other hand, it lags behind in many areas of the human development index. What surfaces is a picture of the irregular allocation of resources, which contributes to the underdevelopment. Resources in the current context would include CSR funds based on Corporate profits. In the past couple of years, CSR as a notion has been the center of many deliberations and study. It has risen in significance both academically as well as in the industry sense. It seizes a spectrum of conditions and standards for regulating a company’s addition to social progress. This blend of governing as well as societal demand means that businesses have to continue their CSR activities in a more professional manner. India has a long legend of paternalistic humanitarianism. The method, though commended recently, has been followed since early times, although informally. Scholars such as Kautilya from India and pre-Christian era sages encouraged the idea of moral systems being a crucial part of doing everyday business. There has been awareness recently that business cannot thrive in solitude and social development is needed for a sustainable increase. A model CSR method has both ethical and reflective dimensions, especially in India where there is a broad gap among divisions of people in terms of revenue and the socio-economic situation.

Education

Research shows that provisioning infrastructure assistance is a popular movement in the education realm, taken by roughly 85% of businesses. The material, teaching supplies, books, furniture and building of libraries and schools, consists of the role of implementing educational infrastructure. Granting scholarships to students is another regular CSR venture being followed with 65% of companies. There is an indication that many organizations are working on schemes to enhance the quality of education by providing coaching classes for children, training primary and secondary school educators in different and refined teaching methods and learning aids. Many organizations are also found to be coming up with their own schools. Another increasing trend is to support the funding by building capacities in diverse areas to enable sustainable growth & impact. Health Care In this division, we find that companies are organizing fitness camps to volunteer health assistance and raising mindfulness on health problems. Infrastructural and material support is another popular action in the healthcare domain. It includes medical equipment, ambulances, clinics, health centers as well as renovation and construction of hospital buildings. Water sanitation, child health, and maternal care are other chosen areas of interest.

Environment

India fights massively with environmental issues. Air and water pollution are prevailing. CSR drives pointed toward the improvement of the environment include go-green actions like tree plantation initiatives to raise awareness on afforestation, attempts to save water and knowledge on disposal of waste. Corporates are wary of supporting issues & causes which are at times logger-heads with developmental activities. Another area of concern that has been flagged off are CSR activity that could potential land in political controversies.

Livelihood

Many organizations support skill improvement through vocational training and career guidance to develop skills, employability of applicants, and finally their earning potentials. Some activities initiated by businesses have also incorporated improving the awareness of people in their own area of operation, such as teaching farmers about modern and enhanced farming techniques.

Rural Development

About 60% of companies have been acting toward the betterment of rural areas by providing support in the building of dams, renovating of pumps and construction of roads to improve commute. Companies have also been striving for rural advancement by organizing awareness camps for concerns like domestic brutality, infanticide and the absolute importance of education.

Social Enterprises

Small and medium social enterprises significantly contribute towards India’s financial success. The business projects of these enterprises are presented near locals. This allows them to be conscious of community requirements, manage prospects and develop CSR programs appropriately. This area investigates the option of offering collaborative CSR activities. It can also be used by other businesses to maximise the result of their CSR drives while decreasing the operational expenses for fund control. Collaboration also proves a worthy contender in the aim to control environmental and social issues, by businesses that are trying to build moral supply chains and gain recognition from the international community. Reporting: KPMG India director, Santhosh Jayaram says “The Indian government has urged businesses to invest in and report on social activities. Since 2013, it has been compulsory for big companies to report on CSR projects initiated and to disclose details including spending on these schemes in their annual statement. Along with a demand for the top 100 listed entities to report, India now has the highest CSR reporting rate worldwide.” The necessity to learn and act upon the notion of corporate social responsibility has increased momentum in the recent past not just in the legal rule but also in judicial activism. Besides the constitutional and legislative responsibility, it becomes an ethical obligation not only of individuals but of the corporate organizations to protect and improve the quality of life.

Vardaan’s CSR Services

Vardaan enable corporates to achieve their Responsibility goals by offering services such as consultation on social responsibility, diagnostic process, policy making scheme, plan implementation and impact measurement. Contributing to this cause can help India escape poverty and claim their right to education, good living standards, and a better future. References: http://forbesindia.com/blog/the-good-company/the-changing-landscape-of-csr-in-india/ http://www.norwayemb.org.in/News_and_events/Business/Corporate-Social-Responsibility-CSR-in-India-2014/#.V_3oL-B96M- http://www.legalservicesindia.com/article/article/corporate-social-responsibility-and-environmental-protection-1920-1.html https://en.wikipedia.org/wiki/Evolution_of_corporate_social_responsibility_in_India http://timesofindia.indiatimes.com/business/India-leads-in-CSR-spending-growth/articleshow/51173712.cms http://www.mondaq.com/india/x/366528/Corporate+Governance/Corporate+Social+Responsibility+Indian+Companies+Act+2013 Image References: https://www.google.co.in/search?q=education+in+india&espv=2&biw=1600&bih=794&site=webhp&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiQgJS46dTPAhWJqI8KHYJ6AsoQ_AUIBygC#q=education+in+india&tbm=isch&tbs=sur:fc&imgdii=L76LxXgbnGJBAM%3A%3BL76LxXgbnGJBAM%3A%3BfiZoXagTOiGFSM%3A&imgrc=L76LxXgbnGJBAM%3A https://www.google.co.in/search?q=education+in+india&espv=2&biw=1600&bih=794&site=webhp&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiQgJS46dTPAhWJqI8KHYJ6AsoQ_AUIBygC#tbs=sur:fc&tbm=isch&q=environment+in+india&imgrc=Dkb7o3gbFuyaEM%3A https://www.google.co.in/search?q=education+in+india&espv=2&biw=1600&bih=794&site=webhp&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiQgJS46dTPAhWJqI8KHYJ6AsoQ_AUIBygC#tbs=sur:fc&tbm=isch&q=education+in+india&imgrc=RBSEHiE6MjvSCM%3A

CSR – An Update On Trending Measures

“Again, the greatest use of a human was to be useful. Not to consume, not to watch, but to do something for someone else that improved their life, even for a few minutes.” These words by Dave Eggers evoke excitement as we acknowledge how CSR has come a long way. From responsive projects to sustainable initiatives, corporate entities have unquestionably displayed their capacity to make a vital difference to the society and enhance the overall quality of life. Productive partnerships among foundations, industry leaders, NGOs and the government are likely to put India’s social improvement on the fast track. . The last decade of the twentieth century witnessed a transformation in focus, from charity and traditional humanitarianism to direct engagement of industry in mainstream progression, and a concern for disadvantaged groups in society. In India, there is an increasing realization that businesses cannot thrive in solitude, and that social growth is essential for an increase in sustainability. An ideal CSR system has both moral and profound dimensions—especially in India, where there exists a wide gap between segments of people in terms of benefits and standards, as well socio-economic status. So what’s been happening in the face of CSR in 2016? Read on to explore some of the most prominent trends that have emerged this year.

Mandatory CSR Reporting

CSR-related reporting details have always been required. However, countries such as India and China have made CSR recording compulsory. There are now compulsory annual CSR reports where companies are required to donate 2% of their income to CSR activities. When asked to contribute a quantum of capital as huge as 2 percent of their annual profits, companies make it top priority to ensure they create an impact that can be seen and talked about. In 2016, CSR was reported in roughly 6,000 companies. Many companies already are involved in sustainability reporting.

United We Stand

With CSR reports for the first year now out, and with discussion and buzz being formed around the strategies, methods, and capabilities of various companies, there seems to be a strong alliance among the companies with each other’s perception and priorities. They see the power that’s in collaborative endeavours and wish to leverage it to create a combined and sustained impact.

Going Local

An increased number of companies are understanding that collaborations with local and city agencies initiate bigger influence on community issues. This change is taking place in small and large businesses alike. Picture this: a local coffee store not only ensures proper working conditions and privileges for resident employees, but also the ability to source supplies from farms and factories that follow sustainability and responsibility. With answerability becoming more of a driving force behind consumer action, many businesses are going past internal corporate agreement and are expanding their responsibility prospects to third-party vendors. Or, it might take the appearance of mega multinationals making a public pledge to implement a zero-deforestation policy throughout their supply chains. This break of accountability has the potential to strike a huge role in resolving some of the society’s most grave issues. Employee Action What was observed earlier as a notable trend in the services division, has now begun to expand to the manufacturing division as well. Companies are placing a bigger emphasis on employee opinion to plan the issues they address and the associates that they choose. Companies grant their employees permission to “champion” an NGO they are enthusiastic about to compete for funding. This approach is aligned with research such as Deloitte’s Millennial Poll 2015, which indicates that millennials decide employment possibilities based on a feeling of purpose and believe that corporate directors should place a high priority on contributing to local identities and wider society. With an expanding proportion of millennials across divisions, employee-influenced tactics within CSR is likely to grow.

Green Is The New Deal

This year has presented an opportunity for organizations to join efforts around inter-governmental ambitions. In December 2015, the annual Conference COP21, AKA the Paris Climate Conference, aimed to build on 20 years of UN discussions with the goal of reaching a legally obligatory and universal agreement on climate, with the intention of keeping global warming under 2°C. More than just entering their CO₂ emission reduction aims, companies will need to adopt carbon reduction as an operating strategy. We’ve seen more transparent broadcasting on the climate consequence of growing, processing, manufacturing, and using products. Companies are looking strictly at their own methods and their supply-chain comrades, and continue to try and close the loop on post-consumer waste. So as you step into another year, think higher, move quicker, and associate with as many organizations as possible; the world depends on you.

Our Point Of View

At Vardaan, our motto – ‘Right Actions for Right Reasons’ is in line with our work. Over the last few years, we have been promoting education, literacy, livelihood, healthcare, skill development and nutrition in challenged areas Vardaan believes there is always a better way of doing Good. The goodness bar can be raised many notches. References http://www.ey.com/Publication/vwLUAssets/EY-Government-and-Public-Sector-Corporate-Social-Responsibility-in-India/$File/EY-Corporate-Social-Responsibility-in-India.pdf http://gifre.org/library/upload/volume/58-62-vol-2-2-13-gjcmp.pdf https://www.theguardian.com/sustainable-business/blog/five-trends-corporate-social-responsbility-global-movement https://www.giz.de/en/downloads/giz-2012-sustainable-reporting-india-en.pdf http://about.americanexpress.com/csr/csrnow/csrn177.aspx http://www.investopedia.com/ask/answers/011215/what-are-top-trends-corporate-social-responsibility.asp https://www.google.co.in/imgres?imgurl=https%3A%2F%2Fpixabay.com%2Fstatic%2Fuploads%2Fphoto%2F2012%2F11%2F13%2F17%2F41%2Fhuman-65924_960_720.jpg&imgrefurl=https%3A%2F%2Fpixabay.com%2Fen%2Fhuman-silhouettes-facebook-twitter-65924%2F&docid=qmbCN7oGBrLV5M&tbnid=khwnYR-8F128nM%3A&w=960&h=678&bih=794&biw=1600&ved=0ahUKEwjdudTGwcjPAhUMso8KHW-HDOoQMwgfKAQwBA&iact=mrc&uact=8 https://www.google.co.in/imgres?imgurl=https%3A%2F%2Fpixabay.com%2Fstatic%2Fuploads%2Fphoto%2F2014%2F09%2F12%2F15%2F14%2Fprotection-442906_960_720.jpg&imgrefurl=https%3A%2F%2Fpixabay.com%2Fen%2Fphotos%2Frespect%2F&docid=4cd1lBiSS4fGRM&tbnid=Ph5XBDUxsCTtDM%3A&w=960&h=678&bih=794&biw=1600&ved=0ahUKEwi-hLu6vsjPAhXEu48KHYtdAocQMwiCAShbMFs&iact=mrc&uact=8

HIBU- CSR Hero of the month

A global client with a strong foothold in digital advertising, they have facilitated their cutting-edge digital and print marketing solutions to help small and medium-sized businesses get found by the consumers they want to reach. Being a socially responsible business house and falling under the ambit of Corporate Social Responsibility as per the Companies Act, 2013, HIBU had decided to utilize their resources constructively. To make sure that we aligned their focus areas with the right implementing partner,Vardaan managed the assignment aligning the activities as per the company’s vision. The first year, HIBU chose Nutrition as their focus area. They were instrumental in bringing technology for advanced kitchens in Bangalore & Hyderabad. The mechanization of cooking process helped in minimizing cooking time and also in meeting highest standards of hygiene. The collaboration between the NPO and the company created a great impact. In the words of the beneficiaries- “Our team has quantified the savings from these investments and represented them in terms of the additional meals that we can serve. It seems like these investments can help us serve 1.70 lacs meals a year which translates to helping 750 kids get a mid-day meal throughout the school calendar year without having to raise donations!!! And this will accrue every year till the end of life of these equipments which is generally about 5 years (in depreciation terms). Apart from this, there is also an important unquantifiable saving of 40% water reduction; the reason we cannot quantify it is because we get the water from Mother Earth; however, in some locations, we pay for water which costs us about 6 ps per litre.” The engagement was well received which resulted in Hibu India Private Limited continuing its partnership with Vardaan for the second year as well. This time they chose Education, Disability & Livelihood and Healthcare as their focus areas and worked with four non-profits which had been vetted by Vardaan. Education:Chose to support a residential school exclusively for children born into India’s lowest social and economic class. The project offers free, high-quality education at its residential school and subsequently at top-tier colleges.Each child is provided with quality educational, medical, dental and residential care Disability & Livelihood: Supported a Vocational Training Center cum Sheltered Workshop in Bangalore providing training and employment to differently abled individuals. Healthcare: Supported a foundation whose primary focus is to help the needy by providing them with quality healthcare. They conduct highly complex surgeries for the needy patients for free/subsidized cost. Vardaan will continue to monitor& evaluatethe performance of the projects on the ground. This exercise is carried forth by Vardaan to ensure the smooth functioning of the projects and showcase a greater impact that helps to elevate the projects. The impact of HIBU’s support is already evident a few months after the funds were disbursed and will continue for the rest of the year as well. HIBU- Truly the CSR hero!

Challenges Faced By Latent CSR Practices And How To Deal With Them

Although early examples of Corporate Social Responsibility (CSR) began to emerge in other parts of the world around 1960s, the concept, even after five decades, is still in its infancy in India. As a consequence of the Indian government’s move to regulate and mandate CSR, the amount of funds involved in CSR activities has witnessed exponential growth. A recent news report by IANS is a testimony to this fact. According to this study, India is the only country with a legislated CSR and is equipped with a spending threshold of up to $2.5 billion (Rs. 15,000 crores). But despite the rapid influx and availability of massive funding, CSR is yet to generate the right response from the target demographic or getting the expected goodwill from the general population. This basically means that corporate social activities need to reorient to fulfil the very purpose they were supposed to serve. What could be the challenges faced to implement CSR activities in India? Here’s an overview of common CSR practices in the country and how they can be modified for success. The Present System: Where Are The Companies Going Wrong? In order for any organisation to carry out CSR activities successfully they need to begin with developing the right infrastructure. CSR needs to be Board initiative. It should be recognised as a strategic initiative. This needs to be engrained in the DNA of the organisation. CSR needs be driven and supervised by individuals with relevant on-field knowledge and experience in strategizing and executing successful programs. While few major conglomerates in India like the TATA Group and Reliance Industries have set up a robust system to handle their CSR activities, a majority of the mid-to-high revenue companies have failed to understand the basic requirements that go into making their CSR projects a success. For starters, these companies usually shift the responsibilities to their HR department, which is usually not equipped to handle and carry out CSR operations. Other reasons why such programs have gaps include: CSR activities are primarily carried out through head-office initiatives which fail to garner enough support from all the involved parties. There are cases where various departments go head-to-head over the ownership of these projects, and spend a lot of time debating the mobilisation of funds, thereby throwing the whole process into disarray. CSR is usually run with a core team holding the cards and making executive decisions. The problem with this is that in a lot of cases the individuals at the helm don’t have the experience or skills to take the right decisions. Under such cases, the CSR executives lose grip on the exact scenario they are serving, which could lead to failure. The Future: How Can This Challenge be resolved? The solution to the problems faced by a majority of the organisations when it comes to building effective CSR strategies is relatively simple. Essentially, companies need to integrate external stakeholder engagement with the way they strategise their operations and run their overall business. The reasoning behind this is quite simple. The success of a company is directly proportional to its relationship with the external factors tied to it (customers, employees, vendors, lenders, community, regulators etc.). The decisions made in the boardrooms of each company affect the relationship and the way people perceive the establishment on a whole. This is why external engagement should be taken into account every time a company takes a particular decision. To sum it up, a company’s good relationship with its varied stakeholders, and not adopt practice of only maximising returns to only one stakeholder – “The Shareholder”. Instead, every company needs to adapt and make these things achievable by placing these factors into the core of its decision-making processes. The only way to connect all the dots is to make integrated external engagement (IEE) through a thoughtfully designed strategy and if necessary with the help of CSR consultancy firms. References: http://www.environmental-watch.com/2014/06/27/can-environmentally-sustainable-business-practices-inform-csr/ http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/beyond-corporate-social-responsibility-integrated-external-engagement

For The Greater Good: Best CSR Practices For The Environment

A vast majority of the general public is under the impression that multinational corporations, while helping to grow the economy, don’t really do much to help the environment or the people who work for them. Although this may prove to be a substantive point with plenty of arguments to be made on either side, there have been a number of companies that have gone beyond their means to do the right thing. However, plenty of laws and policies have been formed to tackle both these issues on a regular basis. In fact, there has been a legislation too, to get all profitable companies to not only to complete their motto of providing employment but also to take on social responsibilities to resolve some environmental issues. With the awareness of protecting the ecosystem and with a number of companies willing to partake in building a sustainable system, there has been a revolution of sorts. Here are a few examples of popular Indian companies who have implemented some of the most effective CSR strategies that do good for the environment. The Pepsico Story After considerable backlash due to several environmental issues caused by the company, Pepsico introduced two key programs to for environmental management. They were Waste to Wealth and Replenishing Water. Under the Replenishing Water program, the MNC tackled the issue of groundwater depletion and water quality by introducing the concept of positive water balance. They began with implementing In-Plant Water Recharge and Zero Water Discharge programs at their manufacturing plants. Apart from this they also took up projects that focus on enhancing and rejuvenating local water bodies in Uttarakhand and Karnataka. By doing this, they achieved a recharge rate of 300 million litres of water every year. The Waste to Wealth program also came back with positive results for the company. Through this program, Pepsico reduced material wastage with the help of sustainable packaging and recycling of waste generated within its plants. The firm is currently using a ‘lightweighting’ method which has been successful in generating less waste, is cost-effective, and has drastically reduced consumption of raw materials. water to wealth program – csr india The Successful Tale Of Shree Cement The next tale is just as interesting and impressive as any other. Shree Cement, a cement manufacturing company, has been converting thermal waste to energy for use in its day-to-day operations. Based in Ajmer, Rajasthan, Shree Cement is one of the largest cement manufacturers in Northern India. It conserves both energy and resources with its pioneering ‘Waste Heat Recovery’ (WHR) project. Mobilised to its full potential within just 17 months as opposed to the industry standard of 24 months, the WHR project has been nothing short of a monumental milestone. sree cement csr program This project has cut down the company’s capital expenditures on water and electricity while reducing the negative effects cement production has on the ecosystem. The reuse of thermal waste generated during its cement production cycle saves over 1250 kl of water, reduces CO2 emission by 1312 tonnes, and reduces SOx emission by 30 tonnes a day. The heat generated is being used and reused to fuel the company’s operations and is also transferred to the local municipal body and other interested parties. Although the capital cost of setting up this operation has been $1.8 million with the ROI projected to arrive after 7-8 years, the company stands by its “clean and green is profitable” motto. These are the two most successful example of companies that have been working towards meeting their business targets, while at the same time contributing to the betterment of the environment as a whole. References:
  • http://www.unep.org/resourceefficiency/Portals/24147/scp/business/dialogue/2012/pdf/BCGE_Technical_Background_Paper.pdf
  • http://www.ipcbee.com/vol64/012-ICEE2014-E114.pdf
  • https://upload.wikimedia.org/wikipedia/commons/4/4b/Plant_growing_through_hole_in_cement.jpg
  • https://pixabay.com/static/uploads/photo/2014/12/24/05/02/drops-of-water-578897_960_720.jpg

CSR For The Environment: Activities That Can Help The Global Green Cause

Up until a decade ago, CSR was only ever ventured into by mega-rich corporations and conglomerates, particularly those who wanted to bump up their brand image, while most others were more intent on increasing their profit margins. But as the Ministry Of Corporate Affairs brought CSR rules into effect from April 1 2014, taking up CSR is now mandatory for companies that meet a specific guideline. The CSR Policy drafted by the ministry clearly states that every company (public limited or private limited) with a net worth of Rs. 500 crore, or a turnover of Rs. 1,000 crore, or a net profit of Rs. 5 crore, needs to spend at least 2 % of their net profit on CSR activities over the next three financial years. While a number of CSR activities have already been successfully implemented, most of these were primarily focused on providing basic infrastructural and educational reinforcements to the remote public. However, things have changed with the issue of conserving the ecosystem slowly catching up in major economies in the world. Among the few green initiatives that have come to fruition over the years, the National Aluminium Company Limited (NALCO)’s efforts are worth mentioning. This public-private establishment has actively worked with the Indian government to implement the Swacch Bharat Mission across the country. However, compared to the gargantuan environment related hurdles ahead of us, just a few brightspots aren’t enough. So, we bring to you some of the best environment conservation-specific ideas that can help you reach your CSR missions while, at the same time, safeguarding humanity’s future.

1. The 3R- Reduce, Reuse, Recycle

Sweden, a small European nation with a population of just 9.8 million, is a shining example of what a successful 3R program would look like. As you read this, 99% of all household waste in Sweden is being recycled through various programs. They even have a Waste To Energy program which effectively converts 50% of generated waste into usable energy. A similar approach would do wonders as a CSR initiative in India, considering the fact that the world’s largest democracy generates close to a half a million tonnes of waste each day. Apart from supplementing our current sources of power generation, an added bonus would be the employment opportunities that such a program can create in India.

2. Providing Eco-Friendly Services

Eco-friendly services are the need of the hour as a majority of the short, mid, and big revenue companies are ravaging the environment through the unmonitored use of key resources and energy. With innovative, eco-friendly services, you can help these companies solve a number of environmental issues and assist them with the conservation, generation, and storage of energy.

3. Tackling Climate Change

If we start talking about environmental issues, climate change is definitely the elephant in the room. An ideal environment-centric CSR project could involve working towards tackling climate change. This could range from things as simple as encouraging people to switch to LED bulbs or something as complicated as lobbying for and developing countermeasures to reduce the CO2 emissions around the world.

4. Promoting Renewable Energy

The issue of energy is a major concern, especially in a developing country like India, where electricity and energy shortages have almost ingrained themselves into people’s daily lives. One way to solve this problem, while also helping the green cause, would be to promote the use of renewable energy in the country. With the state of the world’s ecosystem deteriorating by the day, the issue of environmental conservation should no longer be in the back burner. In fact, each and every CSR project must make nature their main concern and implement such ideas to contribute to the well being of the future. References: http://www.business-standard.com/article/companies/an-overview-of-csr-rules-under-companies-act-2013-114031000385_1.html http://www.softbank.jp/en/corp/csr/future/instance_04/contents_05/ http://s0.geograph.org.uk/photos/67/46/674647_371a100b.jpg https://pixabay.com/static/uploads/photo/2015/08/13/07/23/environmental-protection-886669_960_720.jpg

How NPOs Are Conserving Energy Through Sustainable Technology

As natural fossil fuel resources slowly run out, the world needs energy conservation now more than ever. Most of our energy supply comes from fossil fuels like petroleum and coal. These won’t last forever though; the world would come to a screeching halt without enough energy to power our machines and gadgets. To make sure this doesn’t happen, we need to let nature replenish its resources by shifting to alternative and sustainable energy sources. In India, CSR (Corporate Social Responsibility) is a method through which organisations are encouraged to do their part in saving the Earth and its people. Vardaan, a consultancy firm, helps businesses achieve their CSR goals by putting them in touch with NPOs (Non-Profit Organisations) that have complementary visions and objectives. Some of these NPOs promote the importance of renewable energy, set up energy conservation projects, and research sustainable energy. Let’s take a look at how NPOs are helping the environment, one project at a time.

Renewable Energy Endeavours

Almost 72% of India’s electricity is still generated from coal. The major sources of renewable energy are the sun, the wind, and water. Although India does have quite a few hydroelectric projects, they’re not nearly enough to support the electricity demand of the country. While NPOs may not be able to set up renewable energy projects on their own, they do their part by driving social awareness about clean energy. For example, a Bangalore-based NPO recently came up with an initiative through which they assess the electricity needs of different Indian households, and what they can do to reduce power consumption. The program suggests ways to save electricity at home, and teaches people simple energy conservation methods that can slowly—but steadily—reduce electricity wastage.

Empowering Women Through Technology

A number of Indian NPOs encourage women from rural and semi-urban regions to become independent and earn their own livelihood. While some of these organisations give women vocational training and teach them life skills, others introduce them to sustainable technologies. An example of the latter would be an NPO that set up a Women’s Technology Park in the Tumkur district of Karnataka. The main goal of this institution is to train women on sustainable technologies and facilitate enterprises for them. Here, women are educated about greenhouse cultivation, energy efficient lighting, and rainwater harvesting. They’re also given microenterprise training, and are taught how to build smokeless stoves. On completion of this training, women can lease out facilities available at the institution to run their own enterprises. This way, they become financially independent and are endowed with the knowledge they need to run their businesses on sustainable energy.

Water Management Systems

In 2016, almost 10 major Indian states were badly affected by drought. This number shows that we need rainwater harvesting systems in as many places as possible. Keeping this in mind, a Karnataka-based NPO helped two villages, Nimbekaipura and Bendiganahalli, set up rainwater harvesting systems. Overexploitation of groundwater, badly placed wells, and poor water management led to water scarcity in these villages. The unavailability of adequate water affected farmers whose livelihoods are dependent on agriculture. The NPO set up rooftop rainwater harvesting systems in 12 prime locations in both villages. These buildings included the school, the anganwadi centre, community hall, and a few homes. Currently, these systems harvest more than 50,000 litres of water every year. The NPO also introduced farm ponds and recharge wells to improve the quality of groundwater. All these initiatives have helped the two villages meet their water demands, which includes using treated water for irrigation.

Encouraging Local Entrepreneurs

If you want to develop a green world, you have to encourage entrepreneurs to embrace sustainable technology. This is exactly what a Bangalore-based NPO did for the people of Ernakulam, Thrissur, and Kozhikode in Kerala. These places are home to fishing communities which earn their livelihood selling dried fish and prawns harvested from the sea. Until recently, their business was affected by a dearth of cost-efficient dryers to dry fish. The NPO suggested the use of biomass-based dryers to dry fish and coconuts. The fishing community, entrepreneurs, and the environment all benefited from this solution. Indian NPOs have been promoting the use of sustainable technology and creating social awareness about energy conservation through a variety of programs. These initiatives not only help the environment but also help people earn their livelihood. If your organisation wants to promote energy conservation projects, getting in touch with these NPOs will help you meet your CSR goals and help save the planet while doing so. Image References: https://upload.wikimedia.org/wikipedia/commons/d/db/Rainwater_harvesting_tank,_India.jpg https://upload.wikimedia.org/wikipedia/commons/b/bb/Alternative_Energies.jpg